Watch 2014 Super Bowl Ads Before Game Day
Thanks to the interwebs we no longer have to patiently wait till Game Day to enjoy the astounding commercials. Brands have intentionally leaked full-length advertisements, which have already racked up...
View ArticleBrands Don’t Need the Super Bowl to Achieve Super Status
Over the years, Super Bowl Sunday has become much more than simply watching two teams toss around the ol’ pigskin and score touchdowns. It has transformed into a day of consuming delicious food with a...
View ArticleUConn Huskies’ Tweet Heard ‘Round The Country.
When the seventh-seeded UConn Huskies beat fourth-seeded Michigan State, officially busting President Obama’s bracket, we, alongside the Marketing Department for UConn Athletics, decided to take...
View ArticleAnd the Award Really Goes To…
Last night GO, along with a multitude of other Connecticut advertising agencies, gathered for Ad Club CT’s 60th Annual Awards Ceremony to recognize the past year’s most innovative work. The amount of...
View ArticleCalculating the Shift in Digital Marketing
With the shift in traditional marketing comes the need to shift your budget. As the popularity of digital video placement continues to grow and smartphones, tablets and computers occupy more and more...
View ArticleRevolutionizing The B**king World
Changing the perception of an industry means going against the grain. Not always an easy task. Someone courageous needs to be willing to take a huge, yet calculated, risk. Enter Lisa Asadourian. When...
View ArticleGOing All Out This Holiday Season
As the year quickly comes to a close, there seems like no better time to reflect than the present. Not to toot our own horn or anything, but we’re pretty proud of the fact that our GO team is comprised...
View ArticleSo Bad, It’s Good
Well folks, an outlandish Minor League name change has once again lead to an overwhelming amount of chatter, on a national scale. The Hartford Yard Goats (formerly known as the New Britain Rock Cats)...
View ArticleGoogle’s Updates Have Advertisers Geeking Out!
Google recently announced that not only will it soon be flaunting a slick new mobile interface, but it will also be releasing even more robust analytics and tools to further optimize its Adwords...
View Article2016 Super Bowl Ad Awards
WFSB 3 Connecticut For most, this Sunday’s Super Bowl wasn’t as much about the battle between the Broncos and the Panthers as it was the fierce competition between the fifty-two brand new commercials...
View ArticleGoogle AdWords and Google Analytics 2016 Updates
Last Tuesday, Google hosted it’s annual Performance Summit in San Francisco, where they gave marketers from around the globe a sneak peek at some of their latest features. At GO, we tend to geek out...
View ArticleLife, Liberty, and the Pursuit of Creativity
In the midst of the annual 4th of July festivities and a busy election year, it’s easy to get caught up in the politics that exist in our nation today. This week we’re paying patriotic homage to the...
View ArticleGO’s (it’s not too late to add to your) Summer Reading List
Whether you prefer to read while lounging on the beach, in a room with the AC blasting, or swaying in a hammock underneath the shade of a big tree, getting lost in a good book is a great way to enjoy a...
View Article
